Customer Insights Matter

Your shortcut access to unique tools and techniques we learned the hard way.

Customer Insights Matter is not your usual training course. Not only will you learn the secrets of the most successful product teams in Silicon Valley. We'll also equip you with practical tools for you to gain actionable customer insights instead of just data and information.
Enroll NOW - $197

This course is for you if...

  • Your products struggle despite a lot of customer data and analytics.

  • You have a hard time translating customers' problems into tangible solutions.

  • You don't know how to prioritize your customers' problems.

  • You often don't understand WHY customer act or think a certain way.

  • You're challenged with retaining customers over the long-haul.

Course materials

Learn the way you want at your own pace

  • 4 Rich Video Modules

    Ideal for micro-learning, each module takes less than 17 minutes and covers the fundamentals.

  • Worksheets and Tools

    Every module comes with ultra-practical tools that let you instantly implement your learning.

  • Your Content Your Way

    From immersive video format to the audiobook version or the text transcripts, we have you covered.

Boost Your Product Success

By truly understanding what's on your customers' minds

Enroll NOW - $197

After taking this course, you will be able to...

  • Effectively conduct rich one-to-one customer interactions

  • Qualify problems in the context of customer jobs-to-be-done.

  • Practically use the C4 criteria to better prioritize problems.

  • Use key empathy techniques to read customers’ mind.

  • Incorporate findings into to product development and go-to-market.

"Understanding your customers to better serve them is paramount. 86% of customers will pay more for a better experience".

Walker Study 2020

Why The Product Sherpa?

We already climbed these mountains, and were in your shoes before turning into the Sherpa.

With the right guide, you’ll start creating the habits for on-going success. We’re here to help you establish such a framework. Unlike the many resources out there, we're not falling short at deconstructing product and business excellence. We understand the “soft” side of doing business and have been “in your shoes” before.
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vision

A last word from our founder

Customer empathy is everything

Sometimes, we all get to a point where we get stuck. We need a guide to help us elevate from the daily grind and take the right actions. 


That's why we created the “Customer Insights Matter” course. To give you a practical guide to truly understanding what’s on your customers’ minds in the context of their jobs-to-be-done.


Once you master the critical empathy techniques, you will be ready to see, analyze, and embed powerful customer insights into your products or services. It is the secret recipe to profitable customers over the long haul. 


Don’t miss that opportunity to stand out.


Let’s get started!



Tanguy

Boost Your Product Success

By truly understanding what's on your customers' minds

JOIN US NOW - $197

Course curriculum

  • 1

    Getting Started

    • Welcome!

    • Before you start...
  • 2

    Module 1

    • The power of rich one-to-one customer interactions

    • M1 Worksheet
  • 3

    Module 2

    • Spotting customer problems the "mentalist" way

    • M2 Worksheet
  • 4

    Module 3

    • Key Empathy Techniques for Best Insights

    • M3 Supplement

    • M3 Step-by-Step Guide
  • 5

    Module 4

    • From Customer Insights to Successful Products

    • M4 Worksheet
  • 6

    Conclusion

    • Recap of Key Learning

    • RECAP Document

    • Final Survey